A Firm Built On Experience, Integrity, And Care.

Prime Auction Solutions is a people-first auction and appraisal firm. Our team brings together real estate, auction, appraisal, estate-transition, and fundraising experience—with clear communication and respect at the center.

The People Behind Prime.

Different backgrounds. Shared standards. The Prime team brings thoughtful expertise and personal attention to the work entrusted to us.

Anne Nouri, broker, auctioneer, and appraiser at Prime Auction Solutions

Anne Nouri, AARE, BAS, CAI, GPPA

Lead Auctioneer

Real Estate Broker · Auctioneer · Personal Property Appraiser

Most families selling a home face two jobs: the house, and everything in it. Anne is one of the few professionals licensed to handle both. As a real estate broker, auctioneer, and Graduate Personal Property Appraiser, she guides the property, the contents, and the values behind them.

Her eye for presentation comes from 25 years as an international product designer and manufacturer of home décor. With her sister, she co-founded Sorelle Home Décor and ran offices in Italy, Spain, Poland, China, and Hong Kong. The line sold on HSN, ShopNBC, and international shopping networks, with more than $100 million in television sales.

Anne serves as President of the Florida Auctioneers Association. Her real estate expertise is recognized nationally: she chaired the rewrite of the Accredited Auctioneer of Real Estate (AARE) course, now taught to auctioneers across the country. She served a three-year term as a National Auctioneers Association Education Institute Trustee and has served on the Virginia Auctioneers Association board. She trained at Missouri Auction School and earned her CAI at Indiana University, one of only 120 women worldwide to complete the NAA's three-year advanced Certified Auctioneers Institute program.

She studied neuroscience at the University of Pittsburgh and continued her studies at Harvard. A past president of the Loudoun Symphony Orchestra, she still leads benefit auctions for nonprofits. Her approach is simple: listen first, then build the plan.

Anne is the mother of two former competitive ski racers, both NYU graduates who now live in New York. Her favorite days are spent sailing, or on the slopes skiing with her children.

Licensed real estate broker in Florida. Real estate licensee in Virginia, Maryland, and Washington, DC. Offices in McLean, VA and Palm Beach, FL.

Wayne Wheat, senior auctioneer at Prime Auction Solutions

Wayne Wheat

Senior Auctioneer

Wayne Wheat is a world champion auctioneer whose career has taken him from real estate auction stages across the country to the fast-moving world of online domain sales. Over the years, he has sold more than 250,000 homes and conducted thousands of real estate auctions nationwide. That experience has given Wayne a deep understanding of the pace, preparation, and audience engagement that help make an auction successful. He brings confidence to the auction floor and knows how to keep bidders focused as competition builds.

Wayne’s work extends beyond traditional real estate. He has also called auctions for dot-com domain names, helping owners bring valuable digital properties to market and connecting them with interested buyers. His experience in this field gives him a distinctive perspective on how auctions can serve sellers across very different markets.

Wayne is also the author of Bid & Grow Rich: The Secrets to Auctions, a book that shares practical lessons from his years in the business. Whether he is selling a home or a domain name, Wayne brings the energy of a seasoned auctioneer, a champion’s presence, and a career’s worth of experience to every sale.

Natalie Moslem, real estate and auction management team member at Prime Auction Solutions

Natalie Moslem

Auction Management & Real Estate

Natalie helps bring Prime Auction Solutions’ auctions from the first conversation to the final sale. Working closely with lead auctioneer Anne Nouri, she coordinates the details behind personal property and real estate auctions: preparing listings and catalogs, organizing photography and item information, developing marketing campaigns, communicating with sellers and bidders, and keeping each stage of the auction on track.

A real estate professional since 2015, Natalie brings experience in luxury homes, investment properties, estate sales, and complex transactions to Prime’s real estate auctions. She understands that selling a property or a lifetime collection can feel overwhelming, and she approaches each project with clear communication, careful attention to detail, and a commitment to presenting every asset at its best.

Avisha Kassir, part of the Prime Auction Solutions team

Avisha Kassir

Real Estate · Technology · Design

Avisha Kassir studied management information systems at George Mason University and has a background in design and real estate. She joined Anne in building Sorelle Home Decor and brings that family-business experience to Prime. She is a luxury real estate expert who works with developers and investors on multifamily and investment properties. Her work connects technology and property presentation with the human side of real estate: listening closely, keeping details organized, and helping buyers and sellers move through a complicated process with clear information.

Portrait of Prime Auction Solutions’ Director of Data and Digital Strategy

Director of Data and Digital Strategy

Darien graduated from New York University with a degree in Data Science and is a master’s-degree candidate in Data Science and Machine Learning. At Prime, he uses digital analytics to study audiences and market patterns, then presents client assets online with data-informed insight. His work helps Prime understand how buyers discover and engage with property in a changing digital marketplace.

What Guides Us.

Behind every property, collection, and event are people making important decisions. We believe they deserve thoughtful guidance—not a one-size-fits-all approach.

Integrity
Communicate honestly, keep commitments, and treat trust as a responsibility.
Respect
Listen first. Every client, family, organization, and assignment is different.
Expertise
Bring the right professional perspective—and be clear about what comes next.
Care
Stay attentive to the people, property, and details entrusted to our team.

Good Work Begins With Listening.

Tell us what brings you here. We’ll listen and help you find the right next conversation for your property, family, organization, or collection.